Former New England Patriots quarterback Tom Brady wore a watch worth $740,000 in his debut Sunday broadcasting an NFL Super Bowl game for Fox Sports.

The watch was a Jacob & Co Yellow Sapphire Caviar Tourbillon with a leather wristband and a golden yellow face, according to the People magazine.

The Philadelphia Eagles defeated the Kansas City Chiefs, 40-22, in the title game.

The watch drew a lot of attention on social media, with one person on X calling it "obscenely expensive."

Brady was in the NFL for 23 seasons. He played 20 seasons with the Patriots and three with the Tampa Bay Buccaneers. His work for Fox is largely as a game analyst.