Ford on Thursday announced a new, lower-cost vehicle pricing plan – “From America, For America” – following President Trump unveiling the previous day 25% tariffs on non-American-made vehicles. 

The spring plan will offer employee pricing to potential customers for most vehicles – electric, gas-powered and hybrid – with the exception of some higher-end models include Navigator SUVs.

Ford’s chief policy officer, Steve Croley, confirmed the plan Thursday morning on The Fox News Channel. 

Addressing customer concerns and uncertainty about the tariffs he said, “We want them to be assured that Ford, the most American auto company, is going to do right by them, as are our dealers.”